Choosing The Right Marketing Materials For Your Campaign

Knowing who you are marketing to is the most important part of choosing the right marketing materials for your campaign.  Understanding demographics about your customers is helpful but it’s also a good ideato double check so you can gain a deeper understanding of what drives them to make a purchase.  If you aren’t sure of who your customers are you could probably benefit from some market research.  A deep understanding of your customers is going to give you a leg up on the competition.

Keep It Simple

Don’t try and do too many things with your marketing campaign.  If you do, then you will lose focus and your efforts simply will not be as effective as they could have been.  Keeping it simple is a good rule of thumb whether you own a bricks and mortar business or a web based company.

According to Jamie from Leeds Printing Company “Marketing campaigns can involve a number of ways to reach your customers.  These could be materials such as brochures, leaflets, business cards, emails, sales letters, blog posts etc.”

Always choose the best quality you can afford for your printed materials for your marketing campaign.

Business Cards

High quality stock for business cards leaves an lastingimpression that you strive for the best and don’t cut corners.  Sometimes your business cards will be the first point of contact you have with some people so first impressions count.

Pop Up Banners

Pop up banners are not only good for networking events, exhibitions etc but also good to keep in your place of business too.  Make sure you have the contact information of your business visible and the call to action needs to go at the top of it, so it is always easy to read.

Leaflet Design

Leaflets need to also have a call to action placed upon it in a clear message.  You can also add a unique code on the leaflet so you can track the conversion and get the demographics for that particular marketing campaign.  This information will be invaluable for future marketing campaigns too.


Brochures need to stand out.  The key point to think about with brochures is the design of it.  You can design sleek and modern style brochures with interesting illustrations, formats and new typography.


This form of marketing is popular as ever.  They easily stand out from the pile and since no pages need to be turned a customer needs to take just a couple of glances to work out what the postcard is.  They are ideal for promotions and can be targeted to seasons or trends.

Print captures a different dynamic of the marketing mix when compared to digital contact and it is still a very important medium for brands and businesses no matter what their size is.  With eye catching colours, high quality materials and interesting formats you can ensure that your print is looked at in a way you intended for it.