Ensuring a successful exhibition is more than a well laid out stand, it is in the visual appeal that is on display around your space. You need to stand out from the crowd at your next exhibition. Exhibitions are important for businesses. They provide the perfect opportunity to talk face to face to your target market whilst also showcasing your product range and getting your brands name out there. The first thing you need to know is how much space you will have on your stand. This will determine what kind of signage and what kind of printed materials you can take along with you on the day.
Stands & Signage
Stands that use high quality images and design whilst communicating your brands message will draw prospects in and make them more eye catching.
Show Interest & Be Approachable
Always be friendly and approachable. Once your banners and displays have drawn the people in, you need to make eye contact with them and smile as this first impression will be a reflection on your brand.
Market The Event
Let people know you are there. Make the most of your social media, such as twitter, Facebook page, Instagram etc to engage with people at the event. Not only make sure all of your links are on your printed materials but use the social media to spread the word and let everyone know about your business and what your exhibition stand has to offer.
High Quality Marketing Material
According to Jamie from Dock Street Signs “Use high quality literature, such as leaflets, flyers, business cards. Choose the ones you can afford but this will often be the first point of call for any new or prospective customers, so first impressions really do count.”
Always have plenty of accessories for your stand at an exhibition. Compliment your stand with a range of them to effectively promote and display our products and services.
A Literature stand can display your marketing material in an attractive and organised manner. Easy to assemble and sturdy. This is an essential item for shows and exhibitions.
Pop up counters are a useful addition with a wide counter top for display plus shelves for storing literature or giveaways.
Giveaways are a great way as a reminder to your visitors about your brand when they get back to their businesses after the event. These can be printed onto leaflets or flyers and even a QR code can be added to help you capture the information from the event.
Large Format Signage
Large format signage or graphics must be clear in their aim as a marketing tool and be intriguing for customers to engage with.
Pop Up Banners
Pull up banners are an effective and simple portable solution. Kind to the marketing budget and are available in a range of sizes.
Pop up stands will show your branding clearly and accomplishan instant impact. This freestanding option is incredibly quick and easy to assemble and stored nearly in its own case. Also available in various sizes.
Feather or Teardrop flags can be used indoors or outdoors. They can raise your profile and visibility of your brand.
Modular Exhibition Stands
A crosswire system is a completely modular system that allows you to create a structure or define your display space.